Anxious yet excited best describes the mood of those putting the finishing touches on the latest iteration of the World Golf Hall of Fame. In recent days, a controlled chaos has been taking place at the 836-square-metre facility – a three-minute walk from the sprawling clubhouse at Pinehurst Resort and adjacent to the USGA’s newly built Golf House Pinehurst – as the final pieces come together ahead of the formal opening on Friday.
The Hall’s return to the sandhills of North Carolina is a source of pride for an area that calls itself “the cradle of American golf”, with representatives of local and state government set to be among the first group of official visitors. It’s also a mulligan of sorts. It was 50 years ago that the resort opened the original World Golf Hall of Fame building just behind the fifth tee at Pinehurst No.2. Honouring the game’s greats in an iconic golf locale made sense on paper, but financial issues after a decline in resort guests led to a reorganisation in the 1980s that ultimately saw the World Golf Foundation take over operation of the Hall and move it to St Augustine, Florida, in 1998.
Fast-forward more than two decades and similar circumstances in Florida created the opportunity for the Hall to return to Pinehurst, where the resort has undergone an impressive renaissance. A renovated No.2 course was named the US Open’s first anchor site with 11 USGA championships overall locked-in at the resort and the governing body creating a permanent “second” headquarters in the region. Renovations to the No.4 course, as well as the creation of No.10 course, set to open this month, and the launch of the nine-hole par-3 Cradle course, have restored the resort’s reputation as a prime golf destination.
This time around, however, it’s not the resort that’s in charge of the Hall but rather the USGA, which already helped supply the space for the WGHOF inside its new administration facility. USGA officials recently revealed that the governing body also will assume day-to-day operations of the World Golf Hall of Fame from the World Golf Foundation in June.
“It’s kind of natural for the USGA to take over and really be leading the World Golf Hall of Fame going forward,” says Mike Trostel, set to become WGHOF director. The USGA already operates the oldest sports museum in the United States at its headquarters in Liberty Corner, New Jersey. “So caring for artefacts and telling those kind of stories is really in our DNA,” Trostel says.
Under the new structure, the USGA will manage the artefact collection, the visitor experience and all activities related to future induction ceremonies. The Hall’s Class of 2024 – Padraig Harrington, Johnny Farrell, Tom Weiskopf, Sandra Palmer, Beverly Hanson and the 13 LPGA Founders – will be inducted in a ceremony at the new facility on June 11, three days before the opening round of the 2024 US Open is played on the No.2 course.
While the USGA picks up the operational baton, the Hall’s governance structure will remain the same. Current members of the WGF board of directors will also sit on a separate Hall of Fame board. Trostel will report directly to the board – which consists of PGA Tour commissioner Jay Monahan, USGA chief executive Mike Whan, PGA of America chief executive Seth Waugh, R&A chief executive Martin Slumbers, DP World Tour chief executive Guy Kinnings, LPGA commissioner Mollie Marcoux Samaan, Will Jones of the Masters Tournament and Rhett Evans of the GCSAA.
With Pinehurst seeing roughly 1.2 million golfers coming through a year, Trostel believes the Hall has a stronger audience to attract visitors than ever before. “We’re now going to where the golfers will be,” he says. “As people are walking over from the Carolina Hotel, from the Holly Inn, kind of from the town centre, to The Cradle or to No.2, we’re going to have a lot of people come through.”
As for the Hall of Fame’s induction criteria and selection process, that will remain in the control of the board. Currently, there are three categories in which people can be considered for induction: male competitor, female competitor and contributor. Approximately every two years, a nominating committee submits a list of finalists from which a selection committee votes, with any person getting 75 percent approval earning induction.
“We want to make sure that we maintain impartiality on that,” Trostel says. “In the same way the PGA Tour has been very involved with the World Golf Foundation and running that before [in St Augustine], we will be doing similarly on that side.”
While the USGA doesn’t officially take over operations until June 11, its museum staff has already played a significant role behind the scenes in the re-imagined Hall of Fame. “You know it’s truly a blend of these two collections [USGA and WGHOF], and they’re very complimentary,” says Hilary Cronheim, senior director, USGA Golf Museum and library. “We’ve kind of doubled the stories we can tell and really enhanced not only the professional stories related to these players but also the personal things. And it’s been neat to see that.”
On the first floor of the building sits the USGA Experience, which takes visitors through several of the governing body’s core responsibilities, from running championships to testing golf equipment to turf research and green development. Additionally space will display rotating exhibits.
On the second floor is the Hall of Fame proper, with 170 lockers holding a combined 3,000 artefacts that tell the stories of the various honourees. Each is represented by his or her own locker, a carryover from St Augustine.
“I fought very much quality over quantity in this one, not trying to overstuff lockers with things that didn’t have meaning,” Cronheim says.
In some instances, the sparseness sends its own message. The only thing in Betsy King’s locker is a bible opened to her favourite Old Testament chapter. In Carol Semple Thompson’s locker, a display of 118 USGA competitor badges highlights the fact that the career amateur has played in more USGA championships than any one in golf history.
“I think what we get to do in the Hall of Fame is delve into that personal aspect of things,” Trostel says. “There are still going to be hundreds of clubs, balls and tees and shoes and shirts, but we also have those personal items, stuffed animals, Lego, soccer balls, a pair of nail clippers in there, quirky little [things]. So you get to know not only the timeline of how golf evolved and some of those major moments, but you get to know the key characters and what their inspirations were growing up.”
Rather than arrange lockers inducted year, they are organised by eras, helping showcase the game’s development over time along with highlighting the player’s accomplishments.
Visitors can access additional information regarding each locker from an online app as they tour the floor. And interactive multimedia kiosks on both floors provide an engaging way for visitors to spend as much or as little time as they have to immerse themselves in the game’s history.
“The intent with the exhibit design was recreating a locker room but also make it feel like a museum that’s worthy of these members,” Cronheim says. “I think we’ve succeeded in that and giving the members their due in how we’re presenting their life and their legacy.”
