It’s one of our favorite golf style seasons of the year. Golf and non-golf brands alike pull inspiration from the green and yellow color palette of the Masters, get playful with designs honoring Augusta’s flowers, patron’s lunch menus and the fun traditions that surround the tournament. Under Armour’s recent release is inspired by the iconic pimento cheese sandwich—a Masters food staple that has been served at the tournament for over 80 years and has remained priced at an affordable $1.50. The collection was expected to drop today but has been delayed, we’ll keep you updated on the new launch date.
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While it can be easy for a food-inspired collection to get, pardon our pun, cheesy…the seven-piece collection is a stylish balance of whimsy and performance. Featuring a small embroidered sandwich prominently across the line, designs stay in the more classical range with simple colorways accented by green and yellow hints. The UA Playoff 3.0 Patrons Polo, for example, is a simple white golf shirt featuring the Pimento Cheese icon at the chest with contrasting collar and arm lining stripes in green and yellow.
Expect to see Under Armour ambassador Jordan Spieth in this polo at the Masters next month. For celebrating the Masters on the range or off the course, the capsule is rounded out by a graphic tee and hoodie. On the accessory side, we’ve got our eye on the pimento bucket hat adorned with a green stripe.
On the shoe side, this collection includes two golf shoes and a running shoe. Leading the footwear lineup is Under Armour’s newest golf shoe, the Drive Pro. The Drive Pro new traction system was designed in collaboration with spike experts Softspikes and a golf-focused biomechanist to focus on directional traction for a more secure and supportive stance during the golf swing.
“We wanted to find a new and creative way to honor a tournament that is steeped in history…and bring an element of fun to UA Golf,” Director of Golf Apparel at Under Armour, Jocelyn Santiago said. “The pimento cheese sandwich was a no-brainer for us—it allowed us to combine a whimsical concept with the technology that has made Under Armour a leader in the golf space. I’m excited to see what patrons think of it.”
This article was originally published on golfdigest.com
