The LPGA has announced its updated online pro shop that features an improved and expanded merchandise experience for fans. The shop, that previously featured limited product and brand offering, now includes an expanded selection of LPGA-branded products for on and off the golf course from top brands like lululemon, Greyson, G/FORE, Adidas, and Dunning—the Official Uniform Supplier of the U.S. Solheim Cup Team.
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Announced back in April, the new e-commerce was developed by the LPGA and Legends to expand lifestyle products for women, men, and youth, including hoodies, t-shirts, loungewear, as well as an assortment of home goods.
lululemon 2023 LPGA Everywhere Belt Bag – Small in Black $48 | LPGA Pro Shop Buy Now 
lululemon Men’s 2023 LPGA City Sweat Pullover Hoodie in Black $138 | LPGA Pro Shop Buy Now 
Greyson Clothiers Women’s 2023 LPGA Nash Half – Zip Hoodie $178 | LPGA Pro Shop Buy Now 
Devant Sport 2023 LPGA Ultimate Microfiber Towel $20 | LPGA | Official Store Buy Now 
Imperial 2023 LPGA Men’s Rope Hat with Suede Patch $32 | LPGA | Official Store Buy Now
Over the last two seasons, the LPGA has built up sponsorships for tournaments, raising purses for its five major tournaments and other events, along with expanding fan experience activations on-site at events.
This is the latest effort from the LPGA to try to revitalize the fan experience and connect fans with women’s golf through meaningful and tasteful apparel and accessories. With the Solheim Cup next week, arguably the largest event in women’s golf, garnering attention for the prestigious cup is important. The 2021 Solheim Cup broke previous attendance and TV coverage records—with over 130,000 patrons flocking to the course, nearly one million viewers tuned into Saturday rounds on NBC and Golf Channel, not to mention over 9 million people consumed LPGA-specific content across social media platforms worldwide. The LPGA and the Ladies European Tour (LET) along with the official sponsors of the Solheim Cup, Rolex and Ping, are aiming to continue that positive trend in viewership.
“This new online retail experience will help us drive revenue and broaden the exposure of the LPGA brand all over the world,” said Matt Chmura, LPGA Chief Marketing, Communications and Brand Officer. “And this is just the beginning of this exciting relationship. The LPGA and Legends teams are already working on plans to further enhance and grow these product lines and brand partnerships into the future.”
lululemon Women’s 2023 LPGA Swiftly Tech Short Sleeve T-Shirt $70 | LPGA Pro Shop Buy Now 
Adidas 2023 LPGA Golf Women’s Quarter Zip Knit Long Sleeve $85 | LPGA Pro Shop Buy Now 
lululemon Women’s 2023 LPGA Align Pant 25″ – No Pockets in Black $110 | LPGA Pro Shop Buy Now 
Dunning Men’s 2023 LPGA Golf Helsby Stripe Jersey Performance Polo $98 | LPGA Pro Shop Buy Now 
Greyson Clothiers Men’s 2023 LPGA Colorado Golf Hoodie $185 | LPGA Pro Shop Buy Now 
Dunning Men’s Dunning 2023 LPGA Golf Quest Ventilated Camoflage Mesh Performance Hoodie $110 | LPGA Pro Shop Buy Now
This article was originally published on golfdigest.com
