The Seven Network will be Australia’s inaugural free-to-air home of the Greg Norman-led LIV Golf League.
7Sport announced it had secured the rights to the breakaway tour via Twitter, revealing golf fans can watch every round of the 14-event season via its on-demand 7plus streaming platform.
The deal – reportedly struck at the eleventh hour as the Saudi-backed circuit’s second season teed off this week in Mexico – follows months of negotiations between LIV Golf and various other broadcasters around the world.
In its first season, LIV could be seen only on YouTube and its own website in Australia, so getting onto linear television was viewed as an enormous step forward.
Sources close to negotiations Down Under have told Australian Golf Digest that Norman, LIV Golf’s commissioner and chief executive, will appear on the 7 Network’s Sunrise program on Monday morning to make the announcement official.
Norman called it a “momentous day” for his league when it was announced in mid-January that LIV signed its first US television deal with the CW Network. Yet that deal has proved far more complicated.
As first reported by Deadline, all 14 of LIV’s 2023 events will appear in 100 percent of the CW markets, but the network and LIV have had to look beyond some CW affiliates in several big cities because those stations are owned by CBS, which is a broadcast partner with the PGA Tour.
