Callaway

What it does: Callaway has used its computer-driven, machine-learning platform to improve the “Jailbreak” internal support structure in its woods for years. That system stiffens the body, directing more flex into the face. But high-speed computers are relentlessly smart, so the structure has been updated. Rather than two bars joining the crown and sole directly behind the middle of the face, the new frame is pushed to the extreme heel and toe. This frees up the centre of the wraparound cupface for better flexing where most hits occur. The carbon-composite crown and an internal, forward tungsten weight produce a low centre of gravity for higher launch with less spin. The internal weighting is used to produce three versions: the ultra-forgiving Max, the high-launching, slicer-friendly Max D and the low-spinning LS for players trying to flight their fairway woods down. 

Why we like it: The new Jailbreak system is smart, and so is making fairway woods that launch high without excessive spin. Even smarter: 14 lofts across three versions. This includes a 20-degree model with a 4-wood shaft. So beloved was it by legendary founder Ely Callaway that his name for it has stuck, the Heavenwood.  

Lofts 15, 16.5, 18, 20, 21, 24, 27 (max); 16, 19, 22 (max d); 13.5, 15, 16.5, 18 (ls)