When you have a team of rubber and polymer engineers at your disposal, it would be foolish not to lean on them. The result for Bridgestone is a three-piece ball that uses a Contact Force dimple that features a raised area in the centre. The idea behind this innovation is that the raised dimple creates more contact with the clubface at impact compared with traditional dimples. That results in a more efficient transfer of energy and an ability to activate the core of the ball better for faster ball speeds and less sidespin off longer clubs.