New Titleist AVX golf ball: What you need to know

The fifth iteration of the Titleist AVX features a reformulated core and a new aerodynamic package on a softer cast urethane cover to produce the driver and iron flight of the previous AVX but with more short-game spin and control.

Titleist: Having A Ball

Exploring New Bedford, Massachusetts: the birthplace of Titleist and the Pro V1.

Why this golf ball just became the most expensive one EVER sold

Harry Vardon made $US200 after winning the 1900 US Open. And just this week, a golf ball he played to win at Chicago Golf Club was sold for $US194,259 ($A298,000). Yes, there’s inflation and 125 years to account for, but that’s quite the monetary leap for a Spalding “Vardon” Flyer.