Looking to learn what you need to know about the latest new products from Bridgestone? These handy thumbnails will keep you up to date on the company’s new releases across all club and ball catetgories.
Bridgestone e12 Series golf balls: The latest iteration of Bridgestone’s e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of players based off data gleaned by the four-million-plus ball fittings conducted by the company. All of the balls come with the Mindset marking that was developed in conjunction with Jason Day and his mental coach. Mindset is designed to improve pre-shot routine. $35 per dozen. Available Feb. 14.
Bridgestone e6 Series golf balls: For close to 20 years Bridgestone’s e6 ball has served as the bellwether of the e-series family of golf balls, promising a straighter flight and coming at a more palatable price point. The original was a three-piece construction, but six years ago the company went to a two-piece model with a softer core. It continues down that path with its latest iteration of the ball, the e6 Soft, with a softer core and cover designed to enhance the distance and straightness characteristics of the existing model with a softer feel. In stores on Feb. 14, the new Bridgestone e6 will be offered in white and optic yellow. $24 per dozen.
This article was originally published on golfdigest.com
