After much anticipation, Tiger Woods’ new apparel line Sun Day Red was finally announced. Just as the announcement was being made in the Palisades shortly before Woods’ host event, the Genesis this week, images of the new collection were released on Getty. Here’s a sneak peek at the line and what we know about the emerging brand so far.
Tiger Woods makes it official, announces he will be competing as host at Riviera next week
Featured at the event are what looks like six men’s apparel pieces: two golf shirts, two hoodies, a full-zip jacket and a quarter-zip pullover that is already creating a lot of buzz.
It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.
Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci— Tiger Woods (@TigerWoods) February 13, 2024
The line is, of course, led by Woods’ iconic red golf shirt. With a three-button placket, minimalist collar and the SDR logo featured at the chest, it’s probably the polo we’ll see Woods (and just about every golf fan that can get their hands on one) wearing this season.
With a bit of a bolder styling, the second golf shirt included in the announcement has a black and grey abstract design that we’re guessing is made to resemble what a tiger does to its prey.
Rumblings of the partnership accelerated in January when golf Twitter discovered a trademark filed by TaylorMade in December, revealing the abstract tiger logo and Sun Day Red name. When Woods’ split with Nike was announced on January 8, he also alluded to this new chapter to come.
Wearing red has become synonymous with Woods throughout his career. Red is seen as a power colour in Thailand, where Woods’ mother is from, motivating him to make it his power colour as well. We’ve seen his Sun Day Reds in traditional golf shirts, mocknecks, jumpers and vests throughout his 27 years of wearing Nike and concurrently those tops flying off shelves at Nike stores.
The new Tiger Woods-inspired logo is very different from the original TW logo Nike launched in 2001 that features his initials in a banner-like design.
Woods made the switch to FootJoy shoes in 2022 at the Masters and is expected to stay with the shoe – in the short term at least. The trademark filing did include footwear (among 40 other product categories, ranging from golf shirts to eyewear to luggage).
